Some people thought REGULAR radio would dive fast once STREAMING grew up. They were wrong.
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comments and news from net, Posted in Entertainment / Music
Despite changes in consumer behaviors, radio remains a top medium in terms of reach and listening habits. The most recent Nielsen Music 360 Study found that terrestrial and satellite radio comprise 24 percent of listening time in the U.S., behind only the various forms of streaming choices, at 41 percent. That 24 percent is only down 2 percentage points since 2015, even as music streaming services continue to grow. Further, radio continues to have the biggest reach among all music mediums, at 93 percent of the U.S. population.